Mission

Why LaunchAI Exists

The thesis in five claims

Each claim shaped the product. If any were false, LaunchAI would look different.

  1. Claim 1

    The costly work sits between systems, not inside them.

  2. Claim 2

    That seam won't close on its own. No single vendor owns the gap between its product and someone else's.

  3. Claim 3

    The screen is the one interface every system already has.

  4. Claim 4

    Reach without control is a liability where money moves.

  5. Claim 5

    The person who does the work is the only one who knows it, so they must be able to build and change the agent.

The swivel chair

Every mid-market back office has one. The ERP went live, the integration budget ran out, and the vendor portal, the scanned invoice, and the spreadsheet stayed outside. So a person became the integration: read on one screen, type on another, check a third.

The cost isn't only hours. A transposed digit surfaces at audit. The one person who knows month-end gives notice, and the process leaves with them.

Our Process Atlas maps 1,554 of these recurring processes across manufacturing, construction, and property management Process Atlas →.

1,554processes
18platforms
3industries
Browse the Atlas →

Why the first answers stopped short

Three kinds of automation reached the back office first. Each still does its part well. Each leaves a gap.

ApproachWhat it does wellWhere it stops
RPA Replays recorded clicks A moved field breaks it, and a developer has to fix it
Integration platforms Connects systems that publish APIs The portal, the PDF, and the desktop ERP
General computer-use models Sees and clicks No exact rules, no designed review step, no evidence per action

The full side-by-side is in our decision guide.

Six principles

Each principle rules something out.

  • Atomicity

    Work is split into the smallest checkable pieces.

    What it rules out

    Rules out the one long instruction that fails somewhere in the middle with no record of where.

  • Universality

    Use an API where one exists, the screen where it doesn't, an exact rule where correctness matters, a person where approval is required.

    What it rules out

    The workflow picks the tool, never the other way around.

  • Vision first

    A missing connector no longer decides what can be automated.

    What it rules out

    Vision is slower per step than an API. We trade that latency for coverage on purpose.

  • Repeatability

    No prompts as the program.

    What it rules out

    A spoken rule becomes an exact rule, a lookup becomes a table, so tomorrow's run reads tomorrow's invoice the same way.

  • Retraceability

    Pick any number the agent posted and trace it back to the pixels it was read from.

  • Manage

    The process owner changes one step, rule, or table row, without a developer or a rebuild.

    What it rules out

    Every change is a version, and a second person signs before it runs.

Ask any vendor these questions

The principles double as a checklist for any automation tool, including ours.

Vendor checklist

What we believe about people and automation

  • Carrying isn't the job. Deciding is.

    Keying a total from a PDF is carrying. Judging whether a price variance is acceptable is the job. The agent carries, rules take the decisions policy already made, and people take the rest.

  • An agent should ask, not guess.

    When two targets match, it doesn't pick one. When a review is waiting, the run waits. It never times out and proceeds.

  • People must stay in practice.

    Automating the routine can leave people with only the hardest cases and none of the daily practice. So people stay in the work: they can take over mid-run, see evidence instead of summaries, and re-show a step when a screen changes.

  • Accountability stays with named people.

    Every approval carries a name and a time. Reversing a posting is a person's call in the ERP, never the agent's.

  • The number that matters is hours returned.

    What you do with them is your call.

Who it's for

Manufacturers, contractors, and property managers with roughly 50 to 1,000 employees, running ERPs like Epicor, SyteLine, Vista, Sage Intacct, or Yardi, with portals and paper around them

When a narrower tool might cost less

Some jobs sit entirely inside one tool's sweet spot. Here's the honest version.

If your job is...A narrower tool may fitWhat LaunchAI adds
All APIs, no portals or documents Integration platforms (Zapier, Make, n8n, Workato) The portal, the PDF, and the desktop ERP when the job grows one
Your engineers building their own agent product Developer frameworks (LangGraph, CrewAI, Google ADK, OpenAI Agents SDK) Back-office procedures with no build team required
Huge volumes run by an automation center of excellence Enterprise RPA Reach into screens that break selectors, owned by the person who does the work
A one-off personal errand A general AI assistant When it recurs, a governed procedure with rules, review, and evidence

When every system has a clean API, LaunchAI steps can call those APIs too. One catalog of agents beats two tools with two audit trails.

Questions

Why not wait for ERP vendors to add agents?
They are adding them. But those agents work inside their own vendor's app. The re-keying happens between apps, in the gap no single vendor owns.
Why the mid-market?
An enterprise has developers to maintain its bots. A 150-person company has a controller, an AP clerk, and maybe one IT generalist. The tool has to be built and owned by the people who already do the work.
When speed and verification conflict, which wins?
Verification. Every action is checked before the next one starts. We buy speed back with trained app maps, exact rules that need no model, and more machines when the queue grows.
Why run on the desktop instead of a vendor's cloud?
Because the work already lives there: the open sessions, the trusted office network, the installed ERP.
What does LaunchAI ask of the people who do the work?
Time to describe and show the first agent, attention during the first supervised runs, and their judgment on what reaches their review queue.

See it on your own workflow Demo →.

More in Mission

No prompts. No babysitting. No Integrations.

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