Marketing & Lead Management (30)
about 86,805 hrs/yr
- Vacancy availability publishing (Daily, about 3,875 hrs/yr) Every day, vacant and on-notice units with ready dates, floor plans, and asking rents must be published so ILS listing sites and the property website show only units that can actually be leased.
- Rent/pricing update (Daily, about 3,875 hrs/yr) Pricing updates push the day's approved asking rents by unit and lease term into the property system, website, and listing sites, so the rent quoted in the office matches the rent advertised online.
- ILS listing syndication (Daily, about 3,875 hrs/yr) Syndication keeps each internet listing service current: photos, descriptions, amenities, pet policy, fees, and availability, confirming feeds updated and repairing listings that went stale or were rejected.
- Website listing update (Daily, about 3,875 hrs/yr) Floor plans, pricing, specials, photos, and the availability widget on the property website must match the property system, and expired promotions must come down the day they end.
- Marketing photo/video upload (Daily, about 3,875 hrs/yr) Media upload takes new unit, amenity, and virtual tour photos and video from the photographer or site team, renames and tags each file, and publishes it to the website and listing sites.
- Lead source attribution (Daily, about 3,875 hrs/yr) Source attribution records where each lead came from (a specific listing site, the website, a paid campaign, a referral, a drive-by) so marketing spend is judged by leases produced, not lead counts.
- Lead response (Daily, about 3,875 hrs/yr) Lead response answers each new inquiry by email, SMS, or phone within the property's response standard, confirming availability, quoting current pricing, and inviting the prospect to tour.
- Lead nurturing (Daily, about 3,875 hrs/yr) Nurturing follows up with prospects who have not toured or applied through a schedule of emails, texts, and calls, sharing new availability and specials until the prospect leases, declines, or goes quiet.
- Showing scheduling (Daily, about 3,875 hrs/yr) Showing scheduling books in-person or virtual tours against staff calendars and unit readiness, sends confirmations and reminders, and records the appointment on the guest card.
- Self-guided tour authorization (Daily, about 3,875 hrs/yr) Before a prospect tours alone, identity must be verified and a time-limited access code or smart lock credential issued for specific units, with the visit logged so staff can follow up.
- Tour completion follow-up (Daily, about 3,875 hrs/yr) After each tour the leasing agent records the outcome and sends a follow-up listing the units viewed, pricing, application link, and any current special, then sets the next contact date.
- Prospect communication (Daily, about 3,875 hrs/yr) Prospect communication covers the daily emails, texts, and calls answering questions about amenities, parking, pets, utilities, and move-in costs, each logged against the guest card.
- Availability recommendation (Daily, about 3,875 hrs/yr) Availability matching pairs a prospect's move date, budget, bedroom count, and preferences with units that are vacant, on notice, or finishing turns, and presents the best options with pricing.
- Unit hold (Daily, about 3,875 hrs/yr) Once a prospect applies or pays a holding deposit, the unit comes off the market.
- Waitlist management (Daily, about 3,875 hrs/yr) Waitlist management keeps a dated list of prospects waiting for a floor plan, building, or price point, notifies them in order when a matching unit opens, and removes those who lease elsewhere.
- Lead-to-application conversion (Daily, about 3,875 hrs/yr) Conversion tracking follows toured prospects into applications: sending application links, spotting applicants who started but never finished, and measuring conversion by agent, source, and floor plan.
- Concession approval (Daily, about 3,875 hrs/yr) Concession approval weighs a leasing agent's request to discount beyond the published special for a prospect or renewing resident, considering days vacant, lease term, and the property's concession budget.
- Competitive market survey (Daily, about 3,875 hrs/yr) The competitive survey records competitors' asking rents, specials, fees, occupancy, and amenities for comparable floor plans, gathered from their websites, listing sites, and phone shops, usually each week.
- Market rent survey (Daily, about 3,875 hrs/yr) The market rent survey sets or confirms market rent for each floor plan and unit amenity, weighing survey results against the property's own recent lease trade-outs and current pricing.
- Prospect lost-reason capture (Daily, about 3,875 hrs/yr) Lost-reason capture records why prospects did not lease (price, availability, location, timing, leased elsewhere, failed screening) so marketing and pricing decisions reflect real objections.
- Lead duplicate cleanup (Daily, about 3,875 hrs/yr) Duplicate cleanup merges guest cards created more than once for the same prospect through different listing sites, calls, and emails, keeping the full contact history and the correct source.
- Lead intake (Daily, about 2,250 hrs/yr) Lead intake captures every inquiry from listing sites, website forms, email, phone, SMS, and walk-ins into the CRM with name, contact details, desired move date, and unit preferences.
- Campaign performance review (Daily / Weekly, about 546 hrs/yr) Which campaigns actually produce leases?
- Call tracking review (Daily / Weekly, about 546 hrs/yr) Call tracking review goes through recorded calls or transcripts from tracking numbers, checking that calls were answered, guest cards were created, and leasing staff followed the call standard.
- Lead response SLA review (Daily / Weekly, about 546 hrs/yr) SLA review measures the time from lead arrival to first response by property, agent, and channel, and finds leads that waited past the standard or never received a reply at all.
- Pricing recommendation review (Daily / Weekly, about 546 hrs/yr) Pricing review examines recommended rents by unit and lease term against occupancy, exposure, and market surveys, and a revenue manager accepts or overrides each recommendation before it goes live.
- Reputation/review monitoring (Daily / Weekly, about 546 hrs/yr) New resident and prospect reviews appear on review sites without warning.
- Guest card creation (Per event / project, about 150 hrs/yr) A guest card opens when a prospect calls, emails, or walks in, recording contact details, household size, pets, budget, move date, preferred floor plan, and which leasing agent owns the follow-up.
- Marketing campaign setup (Per event / project, about 150 hrs/yr) Campaign setup launches a paid or organic promotion with audience, budget, dates, creative, landing page, tracking number, and the advertised special, approved by the property and marketing leads.
- Concession setup (Per event / project, about 150 hrs/yr) Weeks free, a reduced deposit, waived fees: each leasing special needs eligible units, lease terms, start and end dates, and a defined ledger treatment before anyone can offer it.